STRATEGIC DECISION

Strategic decision defines overall business direction and performance in following years. There are several rules that must be fulfilled to get effective strategic decision.

1. Strategic decision is more effective if it is made in conjunction with business intelligence knowledge because it relays on real business. There is no huge gap between current company business and projections that can be very hypothetical and that have nothing to do with reality. Laying on business intelligence or on business performance management solutions is making strategic decisions TRANSPARENT and RELIABLE.

2. Second rule is to have “real time and adequate interface” of projections. Huge gap is in the speed and integrative level of current company information knowledge and wished company position. There is a huge gap in projections of real data and wished ones. They are not of same details and in same shapes.

3. Third and most important rule is to have completely integrated financial and business (non financial) figures. The gap that must be recognized is that financial statements must be aligned with business performance indicators.

All together if gaps are bridged makes solid and very good platform for STRATEGIC DECISIONS based upon corporate internal strength and plausible toward successful implementation. Strategic decisions must aim to gain strategic business value and especially to gain competitive advantage (value).