Google Effect vs. Knowledge Integration
It is worth to mention that Google Effect many scientists connect with lack of concentrated knowledge and describe it more like dispersed non-concentrated attention deficit. Even our brains are physically changing and modifying according to recent facts accessibility. Facts are here and everywhere, they can be easily found. Attention is disrupted and Google users jump from one to other attention catcher. Users do not pay much time to found facts, they simply surf away in seconds or minutes with some coarse memory where can be something found. This is the Google effect in Internet world. Knowledge is dispersed.
Here is the applied Google effect on companies… Is there any similarity with hyper production of facts like analytic results, Key Performance Indicators and many new detailed internal reports in companies? All this new information sets are available through Business Intelligence or Data Warehouse solutions are quite easy to be found buy skilled users, standard administrators, management, decision makers and etc. Companies can now find many facts within seconds but miss what these facts (information) actually mean? Knowledge is dispersed.
Only way to understand what so many information actually mean is to have knowledge convergence process – knowledge integration. This is the way to stay focused on business core processes.
Do you know any knowledge integration solution?
It is the Total Controlling Concept!