Definition of Product

Companies have many problems in defining and creating their own product/service portfolio. In addition, if product portfolio with many types of hierarchies is hard to define… why should be then implementation of product management be easy task for IT without general definition?

Here is the small contribution to all business experts and analysts who dare to make general concept for performance measurement with the most important step, definition of measurement – definition of product or service.

Product

Entity that is sold and / or join the client and can be found in the catalog of products, and allow the use of industry services and other services from the business domain of company. It consists of basic products.

Basic Product

A product that has a measurable criterion, and there is at the lowest level of definition, ie, can not be measured at lower levels.