Value of Business Intelligence Technology and Internal Resources
Imagine that somebody, modern IT fairy, sets-up all top notch reporting, planning and analytical IT solutions by single move. Imagine that best BI/DWH solutions, Business Performance Management, advanced business analytics and many other infromation systems are completely set and operative… All this technologies are set to your
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If each marketing product is going to be implemented without general concept and idea of future business logic of products and without cost and revenue details for thorough profitability analysis then Information Systems are going to be caught in trap of impossible functionality and business logic.
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How can own Information Systems become show stoppers for new products? Own IS as main enemy of development. It is more than simple.
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Many companies do not appreciate own resources: experts, know how, internal knowledge, internal work. It somehow much easier to hire vendor to do job instead to engage own teams.
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What do you have in DWH? This is political question, because everything can be set up to be available through DWH but others allocate resources and schedule priorities. This is not question for DWH but for management and most of all for CMO, CFO and CSO who are main pushers toward DWH resources.
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Something is Wrong In Investment Process
Imagine long process of Investment Confirmation process with many priorities, bodies, evaluations, processes, documents and etc. Imagine that all process machinery was built for the welfare of company.
Many projects are directly targeting Data Warehouse reporting solutions, and need IT DWH estimation. Estimation is made in form of estimation
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If company insists on investigating every aspect of business intelligence reporting errors then we are talking about data forensic. It is mandatory to be aware about reporting mistakes that happened but too big focus on every detail of generated error (who made mistake, who signed, who defined process, was everything under procedure, what is the error impact and etc.)
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Google Effect is attention deficit problem where facts can be easily found but not understood. Our brains are physically changing due to data accessibilty. Companies have similar problem due to information hyper production.
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Data Warehouse as Process Shock Absorber
Whenever there are capable experts of doing job this is the free call to give them more jobs who are others incapable to solve. If you are skillful in getting complex things done, you’ll get new ones. Ones that do not need to have any relation with your related job description
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Marketing Analyst: What is the correct figure asks marketing data warehousing team? IT developer: Both figures are ok. Marketing Analyst: We know that both figures are ok but which one is correct for our KPI?
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