Who Creates Information Value?
Where is information that provides competitive advantage to company decision makers? It comes from company data. It comes also from proper set up of comparable data environment – information. This information is additionally processed with outer information (market, economy, global information, macro environment and etc.). Finally it is additionally refined with own experience.
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Value of Business Intelligence Technology and Internal Resources
Imagine that somebody, modern IT fairy, sets-up all top notch reporting, planning and analytical IT solutions by single move. Imagine that best BI/DWH solutions, Business Performance Management, advanced business analytics and many other infromation systems are completely set and operative… All this technologies are set to your
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Super Simplification of Problems
I can not help myself, I can not stop noticing managers and project leaders making suggestions on how Information Systems work and what others should do. They are not experts in IT, they are experts for their respective area of expertise like product development, marketing analysis and research, business analytic’s, predictive analytic’s,
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It is so easy to proclaim solution for Information Systems wihtout knowledge about consequences of such decision.
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Data quality can not secure correct report publishing. Provided data can be of highest quality but if administrator that publishes reports or business analytic that publishes analysis misinterprets data, result will be poor information quality for decision makers.
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Sometimes it is easier for decision makers to have unclear decision processes, decisions without clear and measurable costing or revenue metrics. Those are individual or related group interests, not company interests.
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Local decision support systems are chocking overall company performance, but many do not see negative effects of localization policy.
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If each marketing product is going to be implemented without general concept and idea of future business logic of products and without cost and revenue details for thorough profitability analysis then Information Systems are going to be caught in trap of impossible functionality and business logic.
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What do you have in DWH? This is political question, because everything can be set up to be available through DWH but others allocate resources and schedule priorities. This is not question for DWH but for management and most of all for CMO, CFO and CSO who are main pushers toward DWH resources.
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Companies set up with the time procedures and channels for handling Change Requests upon Information Systems. Procedures serve to standardize changes and to make regulation in IT requests prioritization and handling. Not all requests toward IT are reasonable, they need to be analyzed first before internal IT resources are engaged. Internal resources are limited and budget cannot cover everything. Such IT request standardization processes allow better strategic implementation and resource planning.
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