If each marketing product is going to be implemented without general concept and idea of future business logic of products and without cost and revenue details for thorough profitability analysis then Information Systems are going to be caught in trap of impossible functionality and business logic.
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Controllers generate many keys and this is perhaps best metaphor, key masters. Keys toward management view over business and keys to substitute information flow fails.
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Controlling with specialised tools, knowledge of finance and business logic (at least in agregated form) is ideal place to make necessary knowledge mix, financial and non financial, that fully cover management view into company performance. Sometimes it is the main management monitor into company.
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Difference between data integration and unification is best to consider through Data Warehouse (DWH). It is widely used technology and it quite often being treated to help company with both crucial data quality issues. Data unification is something what Data Warehouse (DWH) does with ease since it is constructed to gather information from many sources with purpose to speed reports and to store data. All data are in same storage place customized for reporting processes.
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