I like decision manipulation. Before decision is made I do like to play with possible scenarios, to manipulate with decision, and to fine tune best revenue share. In other words, it is easy to find profitability peak, because costs are more or less fixed for considered decision but revenues are changeable. It is not an empty phrase to say that for certain decisions costs are fixed and revenues are changeable. If changes are made in small steps and if they are directly related with fixed cost categories, they are indeed fixed. On the other hand, revenues can be changeable, depending on price & discount policy, bundled products and services, guarantees, delivery timing, product and services portfolio, and etc. All named factors can be modified without direct influence on cost side. Catch is, these are fine and sensitive steps.
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