If each marketing product is going to be implemented without general concept and idea of future business logic of products and without cost and revenue details for thorough profitability analysis then Information Systems are going to be caught in trap of impossible functionality and business logic.
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In order to properly interpret meaning of information analytics need to know all elements of information structure together with information distortion effects, transformation of information from one media to another – from one IS to another.
Continue reading Information Interpretation [...]
Does new product change interface between systems? Does it change reporting model? Those are two basic questions before implementation of new products or services. If answers are positive then new product is non standard reporting type and needs to be implemented in reports. Usally it is in separate reporting project with the lead from initiators, because… there is allways cute and innocent question.
Continue reading Implementation of New Products [...]
Is it possible to implement required reporting for new rolling marketing product? There is a huge chasm between implementing marketing product and required reporting. Before technical solution and technical implementation of new product it is not possible to foresee level in every detail of possibility to have reporting or not. If even slightest detail does not exist, report will not be created and additional information structure needs to be generated.
Continue reading Marketing Products and Business Intelligence Reporting [...]