If each marketing product is going to be implemented without general concept and idea of future business logic of products and without cost and revenue details for thorough profitability analysis then Information Systems are going to be caught in trap of impossible functionality and business logic.
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Companies have many problems in defining and creating their own product/service portfolio. In addition, if product portfolio with many types of hierarchies is hard to define… why should be then implementation of product management be easy task for IT?
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Corporate information environment is full of reporting solutions – reporting universes. It is tempting thing to make parallel reporting solutions that have most of the information base same but not complete. Building parallel reporting solutions is easier but also makes huge information and knowledge problems in the future.
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